Case Study
By implementing Optimal UX, the SEO and product teams could quickly test ideas without involving developers, boosting organic traffic and conversions.
This resulted in a 14% increase in qualified leads for their customers.
5-14
5-14
Experiments Launched Monthly
Experiments Launched Monthly
3-12%
3-12%
Boost in Conversion Rates
Boost in Conversion Rates
About
About
Clutch.co is a leading B2B rating and reviews platform that helps business leaders identify and connect with top service providers across various industries.
Clutch.co is a leading B2B rating and reviews platform that helps business leaders identify and connect with top service providers across various industries.
2K+
2K+
service
categories
service
categories
15M+
15M+
active users
annually
active users
annually
$2B+
$2B+
in global service projects annually
in global service projects annually
Organic traffic is the primary acquisition channel, so Clutch needs to keep website performance top-notch to maintain search ranking.
Organic traffic is the primary acquisition channel, so Clutch needs to keep website performance top-notch to maintain search ranking.
The company makes data-driven decisions and relies heavily on A/B testing to improve the product.
The company makes data-driven decisions and relies heavily on A/B testing to improve the product.
The marketing team makes frequent updates to the website to capitalize on seasonal trends and market opportunities.
Clutch publishes detailed company profiles for customers to make well-informed decisions:
Clutch publishes detailed company profiles for customers to make well-informed decisions:
Service offerings
Service offerings
Verified client reviews
Verified client reviews
Company portfolios
Company portfolios
Pricing estimates
Pricing estimates
Ratings
Ratings
Before vs.
Before vs.
After
After
Optimal UX Transformed Clutch’s Experimentation Strategy, Driving Faster Product Updates
Optimal UX Transformed Clutch’s Experimentation Strategy, Driving Faster Product Updates
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
An experiment idea was passed to developers
It stayed in the queue for 7-14 days
Development could take 1-3 days
The experiment had to be published on the website
Data analysts reviewed and evaluated the results
Any adjustment restarted the cycle
The Cost
Time
20+ hours
per experiment
Team
4+ people from different teams
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
An experiment idea was passed to developers
It stayed in the queue for 7-14 days
Development could take 1-3 days
The experiment had to be published on the website
Data analysts reviewed and evaluated the results
Any adjustment restarted the cycle
The Cost
Time
20+ hours
per experiment
Team
4+ people from different teams
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
An experiment idea was passed to developers
It stayed in the queue for 7-14 days
Development could take 1-3 days
The experiment had to be published on the website
Data analysts reviewed and evaluated the results
Any adjustment restarted the cycle
The Cost
Time
20+ hours
per experiment
Team
4+ people from different teams
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
An experiment idea was passed to developers
It stayed in the queue for 7-14 days
Development could take 1-3 days
The experiment had to be published on the website
Data analysts reviewed and evaluated the results
Any adjustment restarted the cycle
The Cost
Time
20+ hours
per experiment
Team
4+ people from different teams
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
An experiment idea was passed to developers
It stayed in the queue for 7-14 days
Development could take 1-3 days
The experiment had to be published on the website
Data analysts reviewed and evaluated the results
Any adjustment restarted the cycle
The Cost
Time
20+ hours
per experiment
Team
4+ people from different teams
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
An experiment idea was passed to developers
It stayed in the queue for 7-14 days
Development could take 1-3 days
The experiment had to be published on the website
Data analysts reviewed and evaluated the results
Any adjustment restarted the cycle
The Cost
Time
20+ hours
per experiment
Team
4+ people from different teams
Output
2-3 tests/m
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & implementation by the same person
Instant Launch – No-code setup in minutes
Robust analytics included
The Gain:
Time
<1 hour
Team
Single person
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & implementation by the same person
Instant Launch – No-code setup in minutes
Robust analytics included
The Gain:
Time
<1 hour
Team
Single person
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & implementation by the same person
Instant Launch – No-code setup in minutes
Robust analytics included
The Gain:
Time
<1 hour
Team
Single person
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & implementation by the same person
Instant Launch – No-code setup in minutes
Robust analytics included
The Gain:
Time
<1 hour
Team
Single person
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & implementation by the same person
Instant Launch – No-code setup in minutes
Robust analytics included
The Gain:
Time
<1 hour
Team
Single person
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & implementation by the same person
Instant Launch – No-code setup in minutes
Robust analytics included
The Gain:
Time
<1 hour
Team
Single person
Output
10+ tests/week
Clutch evaluated several solutions, focusing on performance
Page loading speed impact
Supported architectures
Flash Of Original Content (FOOC)
SEO Experiments
Payment Model
>450ms
client-side
Fixed
annual commitment
>500ms
client-side
Monthly
with limited features
OPTIMAL UX
10ms
server-side, client-side
Pay-as-you-go
Try by yourself
Ready to increase conversions and productivity?
Ready to increase conversions and productivity?
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
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© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.