Success story of
Success story of
We Transformed Clutch
with A/B Testing & SEO Innovation
We Transformed Clutch
with A/B Testing & SEO Innovation
By implementing Optimal UX, the SEO and product teams could quickly evaluate ideas without involving developers, boosting organic traffic and conversions. This resulted in a 14% increase in qualified leads for their customers
By implementing Optimal UX, the SEO and product teams could quickly evaluate ideas without involving developers, boosting organic traffic and conversions. This resulted in a 14% increase in qualified leads for their customers
By implementing Optimal UX, the SEO and product teams could quickly evaluate ideas without involving developers, boosting organic traffic and conversions. This resulted in a 14% increase in qualified leads
for their customers
+14%
+14%
+14%
+14%
Boost in Conversion Rates
Boost in Conversion Rates
Boost in Conversion Rates
Boost in Conversion Rates
15-20×
15-20×
15-20×
15-20×
Faster SEO experimentation
Faster SEO experimentation
Faster SEO experimentation
Faster SEO experimentation
About
About
Clutch.co is a leading B2B rating and reviews platform that helps business leaders identify and connect with top service providers across various industries
Clutch.co is a leading B2B rating and reviews platform that helps business leaders identify and connect with top service providers across various industries
15M+
15M+
15M+
active yearly users
active yearly users
2K+
2K+
2K+
service
categories
service
categories
$2B+
$2B+
$2B+
in global service projects annually
in global service projects annually
Service offerings
Service offerings
Verified client reviews
Verified client reviews
Company portfolios
Company portfolios
Pricing estimates
Pricing estimates
Ratings
Ratings
Organic traffic is the primary acquisition channel, so Clutch needs to keep website performance top-notch to maintain search ranking.
Organic traffic is the primary acquisition channel, so Clutch needs to keep website performance top-notch to maintain search ranking.
The company makes data-driven decisions and relies heavily on A/B testing to improve the product.
The company makes data-driven decisions and relies heavily on A/B testing to improve the product.
The marketing team makes frequent updates to the website to capitalize on seasonal trends and market opportunities.
The marketing team makes frequent updates to the website to capitalize on seasonal trends and market opportunities.
“
“
Improved decision-making and reduced IT dependency
Improved decision-making and reduced IT dependency
Working with Optimal UX has been a game-changer for our team at Clutch. They've dramatically accelerated our web experimentation timeline, helping us make decisions and implement changes in ways we never thought possible. What I appreciate most is how they've simplified our entire A/B testing approach—we're no longer waiting on dev support, and my team has the autonomy to move quickly. The productivity boost has been remarkable, and honestly, it's made my job significantly easier
Working with Optimal UX has been a game-changer for our team at Clutch. They've dramatically accelerated our web experimentation timeline, helping us make decisions and implement changes in ways we never thought possible. What I appreciate most is how they've simplified our entire A/B testing approach—we're no longer waiting on dev support, and my team has the autonomy to move quickly. The productivity boost has been remarkable, and honestly, it's made my job significantly easier
Sarah Anyan
Sarah Anyan
Director of Product
Director of Product
Challenges Faced by Clutch
Challenges Faced by Clutch
⚠️
Rigid Templates
Rigid Templates
Millions of pages locked in rigid templates made experimentation severely limited
⚠️
Developer Bottlenecks
Developer Bottlenecks
Every change required engineering resources, creating costly delays and missed opportunities
⚠️
Scaling Without Validation
Scaling Without Validation
No way to test a hypothesis on a sample pages before committing to site-wide implementation
Time
+50 hours on a single experiment
+50 hours on a single experiment
Tools
Manual
Manual
Team
4+ people
4+ people
Output
1-2 tests/month
1-2 tests/month
Solutions from Optimal UX
Solutions from Optimal UX
✅
Make targeted changes independently
Make targeted changes independently
SEO experts can now customize every aspect of the website
✅
Test and validate ideas quickly
Test and validate ideas quickly
Rapidly experiment with different SEO approaches on a small sample set before full deployment
✅
Scale only what works—backed by data
Scale only what works—backed by data
Implement successful strategies across the platform with confidence, eliminating guesswork
Time
<1 hour
<1 hour
Tools
No-code
No-code
Team
Product and Marketing
Product and Marketing
Output
10+ tests/week
10+ tests/week
You are only 5 minutes away from
the similar success for your website
You are only 5 min away from
the similar success for your website
* No credit card required!
Clutch transformation with Optimal UX
Clutch transformation with Optimal UX
Clutch transformation with
Optimal UX
Before and After
Before
😤
The Old Flow
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
Before
😤
The Old Flow
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
Before
😤
The Old Flow
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
Before
😤
The Old Flow
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
Before
😤
The Old Flow
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
Before
😤
The Old Flow
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
“
“
No More Dev Dependencies for SEO Testing
No More Dev Dependencies for SEO Testing
Before this tool, we needed developers for every SEO test - even tiny tweaks. Now, I can validate ideas on my own without bugging the dev team. It's totally streamlined our process and helped us knock out improvements that used to sit in the backlog for weeks
Zaytuna Shebarshova
Zaytuna Shebarshova
SEO specialist
Ready to increase conversions and productivity?
Ready to increase conversions and productivity?
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
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© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.