Privacy Policy

Stel Studio Inc operates the site (optimalux.com) to provide services including A/B testing, feature flagging, etc.

Stel Studio Inc is committed to protecting users’ privacy and addressing potential privacy concerns. The following information has been posted to help you, the consumer, understand what private information we collect and how your information is used.

Types of private information collected

To best serve your needs, we collect the following types of information when you visit optimalux.com.

Personal information

  • Name
  • Email address
  • Payment/billing information


You can always choose to provide less information. However, omitting some of this personal information may limit your ability to access all of the benefits of our website and services. For example, we need payment information to process transactions.

Automatically collected information

We automatically collect data on how our users visit optimalux.com and its subdomains. This includes IP address, location, browser, browser language, operating system, device identifiers, and cookies. Our website currently uses cookies to enhance its functionality. You may disable cookies in your browser, but this may limit your ability to access services that require authentication.

Policy on collecting sensitive personal information

Stel Studio Inc does not gather any of your sensitive personal information, such as your social security number, driver’s license number, race, ethnicity, religion, health metrics, political associations, or details on your criminal background.

How the information collected is used

We only use your personal information to help you utilize everything Stel Studio Inc has to offer. This includes:

  • Creating and maintaining an account with us
  • Completing your transactions
  • Fulfilling customer service requests
  • Communicating our promotions
  • Contacting you regarding updates to our company policies
  • Making all of Stel Studio Inc’s services available to you in a convenient manner
  • Providing advertisements that are relevant to you as you visit optimalux.com
  • Evaluating analytics to see how our customers engage with optimalux.com

Length of time personal information is stored

We may store your personal information for an extended period of time, depending on how we need to use the information. For example, we’ll keep your email address and name on file as long as you have an account with us. In addition, we may need to keep your billing information on file for an extended period of time to maintain our internal transaction records.

Who the information is shared with

We may share your information with third parties, but only those affiliates that Stel Studio Inc has fully vetted and created a partnership with. The only reason we will ever share your information with affiliates is for the following purposes:

  • Processing transactions
  • Measuring marketing and advertising performance
  • Providing excellent customer service
  • Issuing email and text message communications

Information Security

We do our best to keep your private information secure and safe. All of your personal information is stored encrypted and is therefore protected from being accessed by outside users. However, data leaks and malicious attacks do happen. Please understand that while we do our best to protect your data, providing your personal information is at your own risk.

Additional questions

If you have questions regarding this privacy policy, feel free to contact our support. A Stel Studio Inc representative will respond to your privacy policy question as soon as possible.

Policy update

This Privacy Policy may be modified from time to time as our business practices and legal requirements evolve. This privacy policy was last updated on August 18th, 2023.