Case Study
Optimal UX helps vendors trust Clutch to deliver high-quality service to users around the world and distribute team resources effectively
Optimal UX helps vendors trust Clutch to deliver high-quality service to users around the world and distribute team resources effectively
50%
50%
Boost to Conversion Rate
Boost to Conversion Rate
10,000+
10,000+
Hours Won per Year
Hours Won per Year
Try Optimal UX for Free
Try Optimal UX for Free
+100 code-free experiments per month
Optimal UX expands Clutch’s ability to find better ways to reach customers
+10,000 extra hours per year
Clutch saves time and money to invest in strategic tasks and growth
+70% increase in team productivity
Optimal UX improves time and resource efficiency for better marketing
About
About
Clutch.co is a Top 3 B2B ratings and reviews platform that connects businesses with trusted service providers in software development, digital marketing, and tech consulting
Clutch.co is a Top 3 B2B ratings and reviews platform that connects businesses with trusted service providers in software development, digital marketing, and tech consulting
12m+
12m+
active yearly users
active yearly users
350k+
350k+
vendors in database
vendors in database
$2B+
$2B+
in global service projects annually
in global service projects annually
Clutch builds trust with businesses to use the platform’s premium features to connect with clients.
Clutch builds trust with businesses to use the platform’s premium features to connect with clients.
The company requires high-performing SEO to bridge clients with new customers around the world.
The company requires high-performing SEO to bridge clients with new customers around the world.
More traffic for Clutch results in more clients and conversions for the business profiles.
More traffic for Clutch results in more clients and conversions for the business profiles.
Clutch provides detailed company profiles for customers to make well-informed decisions:
Clutch provides detailed company profiles for customers to make well-informed decisions:
Service offerings
Service offerings
Verified client reviews
Verified client reviews
Project portfolios
Project portfolios
Pricing estimates
Pricing estimates
Ratings
Ratings
The SEO connection
The SEO connection
Clutch needed a
Clutch needed a
new approach
new approach
Page load time
Page load time
Setup Complexity
Setup Complexity
Support Level
Support Level
Supported architectures
Supported architectures
No flicker & blank loading screens
No flicker & blank loading screens
No flicker & blank loading screens
No flicker & blank loading screens
>450ms
>450ms
manual / difficult
manual / difficult
Limited or self-serve
Limited or self-serve
client-side
client-side
$36k+
$36k+
>500ms
>500ms
manual / difficult
manual / difficult
Limited or self-serve
Limited or self-serve
client-side
client-side
$36k+
$36k+
OPTIMAL UX
OPTIMAL UX
~10-25 ms
~10-25 ms
Handles the setup
Handles the setup
24/7 Personal Assistance
24/7 Personal Assistance
server, edge, client side
server, edge, client side
Pay-as-you-go model
Pay-as-you-go model
Before vs.
Before vs.
After
After
How Optimal UX Transformed Clutch’s SEO Experiments
How Optimal UX Transformed Clutch’s SEO Experiments
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
The Cost
Time
+50 hours
on 1 experiment
Tools
Manual
Team
4+ people
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
The Cost
Time
+50 hours
on 1 experiment
Tools
Manual
Team
4+ people
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
The Cost
Time
+50 hours
on 1 experiment
Tools
Manual
Team
4+ people
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
The Cost
Time
+50 hours
on 1 experiment
Tools
Manual
Team
4+ people
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
The Cost
Time
+50 hours
on 1 experiment
Tools
Manual
Team
4+ people
Output
2-3 tests/month
Before
😤
The Old Struggle
6 steps | 15–50 hours | 4+ people involved
Marketers & PMs design experiments
Request dev resources (3-7 day queue)
Devs estimate time (3 days–1 week)
Manual Launch – Devs implement experiment
Analyze results across systems
Restart the slow cycle
The Cost
Time
+50 hours
on 1 experiment
Tools
Manual
Team
4+ people
Output
2-3 tests/m
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
The Gain:
Time
<1 hour
Tools
No-code
Team
Marketing solo
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
The Gain:
Time
<1 hour
Tools
No-code
Team
Marketing solo
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
The Gain:
Time
<1 hour
Tools
No-code
Team
Marketing solo
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
The Gain:
Time
<1 hour
Tools
No-code
Team
Marketing solo
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
The Gain:
Time
<1 hour
Tools
No-code
Team
Marketing solo
Output
10+ tests/week
with OPTIMAL UX
🤩
The New Flow
3 steps | minutes instead of days | Solo-friendly
Hypothesis & Design – Same great ideas
Instant Launch – No-code setup in minutes
Discover automated insights
The Gain:
Time
<1 hour
Tools
No-code
Team
Marketing solo
Output
10+ tests/week
Clutch saves time and money to achieve more
with Optimal UX
Clutch saves time and money to achieve more with Optimal UX
Clutch saves time and money to achieve more with Optimal UX
Clutch saves time and money to achieve more with Optimal UX
More marketer autonomy
More marketer autonomy
Optimal UX is code and hassle-free. Marketers have less dependence on developers for experiments
Optimal UX is code and hassle-free. Marketers have less dependence on developers for experiments
More revenue
More revenue
Clutch spends fewer resources on
experiments, and developers have
more time for important tasks
Clutch spends fewer resources on experiments, and developers have more time for important tasks
Clutch spends fewer resources on experiments, and developers have more time for important tasks
Clutch spends fewer resources on experiments, and developers have more time for important tasks
Clutch spends fewer resources on experiments, and developers have more time for important tasks
More conversions
More conversions
Clutch boosts SEO performance to deliver more value to future and current customers
Clutch boosts SEO performance to deliver more value to future and current customers
Try Optimal UX for free today with experts from our team!
Try Optimal UX for free today with experts from our team!
Case Study
Ready to increase conversions and productivity?
Ready to increase conversions and productivity?
Optimal UX is a startup that has proven its efficiency for a leading B2B marketing platform in the US market
Optimal UX is a startup that has proven its efficiency for a leading B2B marketing platform in the US market
organic
traffic
organic traffic
conversion
rate
conversion rate
Revenue-positive
conversions
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.
Have questions or need help?
Get in touch with our team!
Contact Us
© 2024 Optimal UX. All rights reserved.