When it comes to A/B testing, the old-school method involves adding JavaScript to a webpage. This presents a number of challenges with performance and tracking, as well as hurdles with installation on websites that have strict cybersecurity settings.

Marketers and conversion rate optimizers often express concerns about the accuracy of results, which are affected by the browser’s privacy settings and ad blockers.

Optimal UX is a fundamentally different A/B testing tool that seamlessly integrates between the browser and your web server.

It makes changes to a webpage before serving it to a user so it appears without any delays or visual disruptions. The Optimal UX Agent automatically adjusts the website’s response to ensure nothing interferes with your A/B tests.

This method not only enhances performance but also provides more accurate and reliable data, helping you make better-informed decisions for improving user experience and conversion rates.